Privacy Policy
This Privacy Policy governs how Aurum Ventures Private Limited /its group/affiliate/associate companies/joint ventures (“Aurum” “Aurum group” or “we” or “our” “us” as the context so requires). collects, processes, uses and maintains data collected from users (“you” or “your” or “users” as the context so requires) through our website (including sub-domains and microsites. It also describes the purposes for which we collect that personal information, the other parties with whom we may share it and the measures we take to protect the security of your data. It also tells you about your rights and choices with respect to your personal information, and how you can contact us about our privacy practices. You are advised to carefully read this Privacy Policy before using or availing any of our products and/or services.
1. GENERAL
In this Privacy Notice, the following definitions are used: “Data” shall mean personal information, including sensitive personal information and special category personal data (as defined under Data Protection Laws) about you, which we collect, receive or otherwise process in connection with your use of our website and/or the Platform. “Cookies” means a small file placed on your device by our website or Platform when you either visit or use certain features of our website or Platform. A cookie generally allows a website or mobile application to remember your actions or preference for a certain period of time. “Data Protection Laws” shall mean any applicable law for the time being in force relating to the processing of Data. “Partners” shall mean select third parties (including Aurum Group Entities) with whom we have contracts for the businesses described in this Privacy Policy. “Service Providers” includes entities which provide services to and to whom we may disclose your Data for a specific purpose pursuant to a written contract. “Aurum Group Entity” shall mean Aurum Ventures Private Limited and its subsidiaries, affiliates, associate companies and joint venture companies. “User or you” shall mean the natural person who accesses our website or Platform.
This Privacy Policy primarily explains how we use your personal data when we act as a controller of your Data. Where we act as a “processor” on behalf of Aurum Group Entity or other participating entity (i.e., the “controller”), please refer to the relevant privacy policy of the relevant participating entity for information about how they use your Data.
a) This document is an electronic record in terms of Information Technology Act, 2000 and rules there under as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.
b) This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries guidelines) Rules, 2011 that require publishing the rules and regulations, privacy policy and Terms of Use for access or usage of the website or Platform. https://www. aurumrealestate.in/
c) The headings of each section in this Policy are only for the purpose of organizing the various provisions under this Policy in an orderly manner and shall not be used by either Party to interpret the provisions contained herein in any manner. Further, it is specifically agreed to by the Parties that the headings shall have no legal or contractual value.
d) The use of the Website/Platform by the User is solely governed by this Policy as well as the Terms of Use (“Terms”, available at www. aurumrealestate.in.com/terms) and any modifications or amendments made thereto by the Company from time to time, at its sole discretion. The User expressly agrees and acknowledges that the Terms and Policy are co-terminus, and that expiry / termination of either one will lead to the termination of the other.
e) The User unequivocally agrees that this Policy and the aforementioned Terms constitute a legally binding agreement between the User and the Company, and that the User shall be subject to the rules, guidelines, policies, terms, and conditions applicable to any service that is provided by the Website, and that the same shall be deemed to be incorporated into the Terms, and shall be treated as part and parcel of the same. The User acknowledges and agrees that no signature or express act is required to make these Terms and the Policy binding on the User, and that the User’s act of visiting any part of the Platform/Website constitutes the User’s full and final acceptance of the Policy and the aforementioned Terms.
f) The Parties expressly agree that the Company retains the sole and exclusive right to amend or modify the Policy and the aforementioned Terms without any prior permission or intimation to the User, and the User expressly agrees that any such amendments or modifications shall come into effect immediately. The User has a duty to periodically check the Policy and Terms and stay updated on their provisions and requirements. If the User continues to use the Website following such a change, the User will be deemed to have consented to any and all amendments / modifications made to the Policy and Terms. In so far as the User complies with the Policy and Terms, he/she is granted a personal, non-exclusive, non-transferable, revocable, limited privilege to enter, access and use the Website/Platform.
2. WHAT WE COLLECT
We collect Data for various purposes set out in this Privacy Policy. This Data includes, without limitation, the following categories:
(a) Contact information: first and last name, email address, postal address, country, phone number and other similar contact data.
(b) Financial information: payment instrument information, transactions, transaction history, preferences, method, mode and manner of payment, spending pattern or trends and other similar data.
(c) Technical information: website, device and mobile app usage, Internet Protocol (IP) address and similar information collected via automated means, such as cookies, pixels and similar technologies.
(d) Product and service information: Your website or Platform account number, registration information, and program-specific information, when you request products and/or services directly from us or participate in marketing programs.
(e) Your reviews, feedback and opinions about our products, programmes and services.
(f) Loyalty programme information: your loyalty information, account details, profile or password details and any frequent flyer or travel partner programme affiliation.
(g) Transaction information: date of the transaction, transaction amount, transaction history and related details;
(h) Other information (which may include sensitive personal information or special category personal data): Age, sex, date of birth, marital status, nationality, details of government identification documents provided, occupation or any other personal information provided by you. The User expressly agrees and acknowledges that the Company collects and stores the User’s personal information, which is provided by the User from time to time on the Website, including but not limited to the User’s user name, passwords, email address, name, address, age, date of birth, sex, nationality, shopping preferences, browsing history, etc., as well as any images or other information uploaded/published by the User on the Website. The User is aware that this information will be used by the Company/Platform to provide services and features targeted at the User, that are most likely to meet the User’s needs, and also to customize and improve the Website to make its user’s experiences safer and easier. If the User chooses to post messages / reviews / feedback anywhere on the Website, including but not limited to message boards, chat rooms, other message areas, etc., the User is aware that any and all such information provided / uploaded will be collected and stored by the Company indefinitely, and that such retained information may be used to resolve disputes, provide customer support, troubleshoot problems, etc., and that such information, if requested, may be provided to judicial or governmental authorities of requisite jurisdiction, or otherwise used by the Company/Website/Platform as permitted by applicable laws. Nothing contained herein shall be deemed to compel the Website/Company/Platform to store, upload, publish, or display in any manner content/reviews/surveys/feedback submitted by the User, and the User hereby expressly authorises the Website/Company/Platform to remove from the Website any such content, review, survey, or feedback submitted by the User, without cause or being required to notify the User of the same.
3. HOW WE COLLECT DATA
We collect Data in the following ways: a. Information You Give Us: We receive and store any information you enter on our website or Platform or give us in any other way. Please see the section below, titled “Data Shared by You” for more information.
b. Automatic Information We Collect: We use “cookies”, pixels and similar technologies to receive and store certain types of information whenever you interact with us. Please see the section below, titled “Data That is Collected Automatically” for more information.
c. E-mail Communications: We often receive a confirmation (if your device supports such capabilities) when you open e-mail from us or click on a link in the e-mail. You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.
d. Automatic Information We Collect from Other Websites: We receive and store certain types of information when you interact with third-party websites that use our technology or with whom we have a specific agreement.
e. Information from Other Sources: We may obtain information from other sources. An example of this is when you authorize a third-party website (such as the website of another Aurum Group Entity) to interact directly with our website or Platform to provide or receive information about you. In that case, we may receive information to identify your account with that website. You can make choices about our collection and use of your Data. For example, you may want to access, edit or remove your Data on our website or Platform. When you are asked to provide Data, you may decline. For more information, please see the section below, titled “Your Rights and Choices”. The User is aware that a ‘Cookie’ is a small piece of information stored by a web server on a web browser so it can later be traced back from that particular browser, and that cookies are useful for enabling the browser to remember information specific to a given user, including but not limited to a User’s login identification, password, etc. The User is aware that the Website/Platform places both permanent and temporary cookies in the User’s computer’s hard drive and web browser, and does hereby expressly consent to the same. The User is further aware that the Website uses data collection devices such as cookies on certain pages of the Website to help analyse web page flow, measure promotional effectiveness, and promote trust and safety, and that certain features of the Website/Platform are only available through the use of such cookies. While the User is free to decline the Website’s cookies if the User’s browser permits, the User may consequently be unable to use certain features on the Website. By continuing the use, you are agreeing to our use of cookies. If you do not agree to our use of cookie, you can block them in your browser setting, but you may lose some functionality on the Site.
4. DATA SHARED BY YOU
Platform may collect your Data in several ways from your use of our website or Platform. For instance:
(a) when you register with us to receive our products and/or services;
(b) when you conduct a transaction or attempt a transaction on our website or Platform;
(c) when you complete surveys conducted by or for us;
(d) when you elect to receive any communications (including promotional offers) from us;
(e) from the information gathered by your visit to our website or Platform;
5. DATA THAT IS COLLECTED AUTOMATICALLY
(a) We automatically collect some information when you visit our website or use Platform. This information helps us to make improvements to our content and navigation. The information collected automatically includes your IP address.
(b) Our web servers or affiliates who provide analytics and performance enhancement services collect IP addresses, operating system details, browsing details, device details and language settings. This information is aggregated to measure the number of visits, average time spent on the site, pages viewed and similar information. We use this information to measure the site usage, improve content and to ensure safety and security, as well enhance performance of our website or Platform.
(c) We may collect your Data automatically via Cookies, pixels and similar technologies in line with settings on your browser. For more information about Cookies, please see the section below, titled “Cookies, Pixels and Similar Technologies”.
(d) We automatically collect Log Data which may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device, search terms, and cookie information.
We receive Log Data when you interact with our Services, for example, when you visit our Website and/or Mobile App, sign into our Services, or interact with our email notifications. We use Log Data to provide our Services and to measure, customize, and improve them. This policy does not apply to, nor do we take any responsibility for any information that is collected by any third party either using the Services or through any links on the Website and/or Mobile App or through any of the advertisements.
6. WITH WHOM WE SHARE THE PERSONAL AND SENSITIVE INFORMATION
(a) The User is aware that the Website/Platform may share the User’s personal information with other corporate entities and affiliates to help detect and prevent identity theft, fraud and other potentially illegal acts; correlate related or multiple accounts to prevent abuse of the Website’s services; and to facilitate joint or co-branded services, where such services are provided by more than one corporate entity.
(b) The User is aware that the Website/Company may disclose personal information if required to do so by law or if the Website/Company in good faith believes that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal processes. The Website/Company may also disclose the User’s personal information to law enforcement offices, third party rights owners, or other third parties if it believes that such disclosure is reasonably necessary to enforce the Terms or Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of its users, or the general public.
(c) The User is further aware that the Website/Company and its affiliates may share/sell some or all of the User’s personal information with other business entities should the Company/Website (or its assets) plan to merge with, or be acquired by such business entity, or in the event of re-organization, amalgamation, or restructuring of the Company’s business. Such business entity or new entity will continue to be bound be the Terms and Policy, as may be amended from time to time.
7. OUR USE OF DATA
Data collected by us may be used by us for the following reasons:
(a) carry out our obligations arising from any contract entered into between you and us;
(b) provide products and/or services and communicate with you (including through WhatsApp) about products and/or services offered by us including processing any payment transactions;
(c) enable Aurum Group Entities and Partners to offer their products and/or services and communicate with you about such products and/or services;
(d) process, disclose, transmit, and/or share the Data with Aurum Group Entities, and other third parties which have business or contractual dealings with us;
(e) provide you with offers (including for financial products and/or services), personalized services and recommendations and improve your experience on our website and Platform, including, where permitted under applicable law, by storing and/or using your payment information to enable future transactions on Platform to run more smoothly;
(f) operate, evaluate and improve our business, website and Platform;
(g) generate aggregated data to prepare insights to enable us to understand customer behaviour, patterns and trends with a view to learning more about your preferences or other characteristics;
(h) provide marketing and promotional campaigns to you based on your profile;
(i) communicate with you (including to respond to your requests, questions, feedback, claims or disputes) and to customize and improve our services;
(j) enforce the terms of use of our website and Platform;
(k) protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks; and
(l) serve other purposes for which we provide specific notice at the time of collection, and as otherwise authorized or required by applicable law. Where required under relevant Data Protection Laws, we may need to ensure that there is a legal basis to justify our processing of your Data. There are a number of different ways that we are lawfully able to process your Data. We have set these out below.
i. Where processing your Data is necessary for us to carry out our obligations arising from any contracts entered into between you and us: If you enter into a contract with us in relation to any of our product or service offerings, including products or service offerings we offer to you directly on Platform, we may process certain Data about you in order to perform our obligations under this contract, including to enable us to communicate with you about such products and/or services and to process your payment transactions.
ii. Where processing your personal information is within our legitimate interests: We can process certain Data where it is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the interests or fundamental rights or freedoms of yours which require protection of your Data. The ways in which we may process your Data for the purposes of our legitimate interests include:
(a) enforcing the terms of use of our website and Platform;
(b) generating aggregated data to prepare insights to enable us to understand customer behaviour, patterns and trends with a view to learning more about your preferences or other characteristics;
(c) improving our website and Platform and ensuring that they run smoothly;
(d) providing you with offers, personalized services and recommendations and improving your experience on our website and Platform;
(e) protecting against, and preventing, fraud, illegal activity, harm, financial loss and other legal or information security risks;
(f) providing marketing and promotional campaigns to you based on your profile;
(g) where permitted under applicable law, storing and/or using your payment information, including payment instrument information, information about your transactions, transaction history, preferences, method, mode and manner of payment and other similar data (collectively, “Payments Data”) for future transactions on Platform and to inform a third-party merchant, whose site or application you visit, when you have an account on Platform that can be used for making payment to such merchant;
(h) communicating with you (including responding to your requests, questions, feedback, claims or disputes) and customizing and improving our services;
(i) operating, evaluating and improving our business;
(j) enabling Aurum Group Entities and Partners to offer their products and/or services and to communicate with you about such products and/or services; and
(l) processing, disclosing, transmitting, and/or sharing the Data with Aurum Group Entities, and other third parties which have business or contractual dealings with us.
iii. Where you give us your opt-in consent to process your personal information: In certain circumstances, where required under relevant Data Protection Laws, we will seek to obtain your consent before we undertake certain processing activities with your Data.
iv. Where required under relevant Data Protection Laws (e.g. under direct marketing legislation), we will obtain your opt-in consent prior to sharing your Data with third parties and carrying out certain marketing activities (unless we are permitted by relevant Data Protection Laws to contact you without your opt-in consent in relation to goods and services which are similar to those which you have already purchased, used or interacted with). You have the right to withdraw your consent to these activities. You can do so at any time, and details of how to do so can be found in the section below, titled “Your Rights and Choices”.
v. Where processing your personal information is necessary for our compliance with a legal obligation: In certain circumstances, we may disclose your Data for the purposes of compliance with a legal obligation (for example, to comply with a law, regulation or compulsory legal request). We do not think that any of the above activities prejudice you in any way. However, you do have the right to object to us processing your personal information in certain circumstances.
If you would like to know more about these circumstances and how to object to our processing activities, please see the section below, titled “Your Rights and Choices”. Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your Data.
vi. Further, where required under relevant Data Protection Laws, we will only process special category personal data’ (as defined under Data Protection Laws) if there is a valid legal basis, which might involve obtaining your explicit consent.
8. MINORS
Our website and Platform do not offer products or services for use by minors. If you are under 18, you may use our website or Platform only with the involvement of a parent or guardian.
